{"id":14491,"date":"2020-09-11T09:01:50","date_gmt":"2020-09-11T07:01:50","guid":{"rendered":"https:\/\/blog.kempa-sports.com\/kempa-x-michelin\/"},"modified":"2022-12-08T14:55:49","modified_gmt":"2022-12-08T13:55:49","slug":"kempa-x-michelin","status":"publish","type":"page","link":"https:\/\/blog.kempa-sports.com\/en\/kempa-x-michelin\/","title":{"rendered":"Kempa x Michelin"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2n136x-be69c19711f444286f8416f9aef2d1ff\">\n.avia-section.av-2n136x-be69c19711f444286f8416f9aef2d1ff .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2022\/12\/KempaxMichelin_2022_header.jpg);\nbackground-position:50% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-2n136x-be69c19711f444286f8416f9aef2d1ff main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  avia-full-stretch av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='down-open-mini' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Scroll to next section<\/title>\n<desc id='av-svg-desc-1'>Scroll to next section<\/desc>\n<path d=\"M12.96 12.16q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-6.272 6.144q-0.704 0.704-1.536 0l-6.272-6.144q-0.832-0.832 0-1.536 0.768-0.768 1.6 0l5.44 4.992z\"><\/path>\n<\/svg><\/a><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ke1evifp-f607433bc63ee59c9dbb41978b8352b5\">\n.avia-image-container.av-ke1evifp-f607433bc63ee59c9dbb41978b8352b5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ke1evifp-f607433bc63ee59c9dbb41978b8352b5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ke1evifp-f607433bc63ee59c9dbb41978b8352b5 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14405 avia-img-lazy-loading-not-14405 avia_image ' src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_Header-Logo_2.png\" alt='Kempa x Michelin' title='Kempa-x-Michelin_Header-Logo_2'  height=\"369\" width=\"475\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_Header-Logo_2.png 475w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_Header-Logo_2-300x233.png 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14491'><div class='entry-content-wrapper clearfix'><section  class='av_textblock_section av-ke1faa5n-c636e3f6619f01e9f140d5b97ca6788d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Racing tyres meet handball field<\/h1>\n<\/div><\/section><\/p>\n<section  class='av_textblock_section av-ke1faa5n-bf3a3b309b5b2bdea2bfc5500035f14c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock p-intro'  itemprop=\"text\" ><p>Maximum grip at absolute top speed and glaring squeaks at rapid changes of direction. Handball and racing have much more in common than one might think. That\u2019s why Kempa and Michelin have been working closely together for years now.<\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-ke1faa5n-c636e3f6619f01e9f140d5b97ca6788d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u201eIt was this one phone call from Michelin at the company headquarters in Balingen that started it all.\u201c That\u2019s what it says in the Kempa catalog of 2011 and since then, the MICHELIN soles of Kempa handball shoes have regularly set new standards.<\/p>\n<p>Since 2003, Michelin has been transferring the technology of its own racing tyres to the design of shoe soles. Since then, <a href=\"https:\/\/soles.michelin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Soles by MICHELIN<\/strong><\/a> have become a household name in the outdoor and sports sector and are a symbol of quality and durability.<\/p>\n<p>In handball as well as in racing, the same demands apply to the soles and tyres: optimum grip with the least possible abrasion. It is with this objective in mind, that the experts of both brands develop and perfect the Kempa shoe models. The rubber compound of the shoe soles combines the technology of racing tyres with the sport-specific characteristics and movements of the players.<\/p>\n<p>The distribution of roles in the manufacturing process is clearly defined according to expertise. While Kempa develops and improves the design of the shoes, Michelin focuses on the material mixture and optimization of the soles. The result: handball shoes with exceptional grip, based on the technology of racing tyres and ideally adapted to the requirements of the athletes.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kevh7fe5-aed8836d48697972e9eb095957830325\">\n.avia-section.av-kevh7fe5-aed8836d48697972e9eb095957830325{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_Milestones-BG.png.jpg);\nbackground-position:50% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kevh7fe5-aed8836d48697972e9eb095957830325 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock  avia-full-stretch avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14491'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-content-slider-element-container av-ke1frd0y-278c8282f51c3b890c4474411d1a1cb9 avia-content-slider-element-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active avia-content-slider-even  avia-builder-el-6  el_before_av_content_slider  avia-builder-el-first  av-small-hide av-mini-hide av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:15,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:30}\"><div class='avia-smallarrow-slider-heading  no-content-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Previous<\/title>\n<desc id='av-svg-desc-2'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Next\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-3'>Next<\/title>\n<desc id='av-svg-desc-3'>Next<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Next<\/span><\/a><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><section class='slide-entry av-lbf21knq-7b9585acd2339a98f21fd84e8b569838 flex_column av_one_half post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2022<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p>UPLIFT YOUR POWER! &#8211; The duel between WING and ATTACK continues in 2022. This year, for the first time, the ATTACK will appear in a very light and bright design. However, the following still applies: WING for lightness and ATTACK for stability.<\/p>\n<p>What they still have in common are the Soles by MICHELIN.<\/p>\n<\/div><\/section><section class='slide-entry av-5dj0mvd-8a8f6028ae0f185fab8781b326c99bd5 flex_column av_one_half post-entry slide-entry-overview slide-loop-2 slide-parity-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21996 size-full\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2022\/12\/Kempa-x-Michelin_2022.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2022\/12\/Kempa-x-Michelin_2022.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2022\/12\/Kempa-x-Michelin_2022-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2022\/12\/Kempa-x-Michelin_2022-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2022\/12\/Kempa-x-Michelin_2022-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-lbf1w1ha-b863474bdcbf37ed6015e9f5c14ebe5c flex_column av_one_half post-entry slide-entry-overview slide-loop-3 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2021<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p>WING vs ATTACK 2.0 &#8211; With a new shine and proven technology, the duel between WING vs ATTACK goes into the next round.<\/p>\n<p>The arcade style with its dynamic black and coloured accents gives the shoes a cool and modern look. What remains are the Soles by MICHELIN.<\/p>\n<\/div><\/section><section class='slide-entry av-kkw489-ab3bbb34ac0d8370b74dff230e0832a0 flex_column av_one_half post-entry slide-entry-overview slide-loop-4 slide-parity-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17830 size-full\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2021\/11\/Kempa-x-Michelin_2021.png\" alt=\"KEMPA HANDBALLSCHUHE WING LITE 2.0 \" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2021\/11\/Kempa-x-Michelin_2021.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2021\/11\/Kempa-x-Michelin_2021-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2021\/11\/Kempa-x-Michelin_2021-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2021\/11\/Kempa-x-Michelin_2021-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-b7f0775b62a5b48e564d892c0ba08648 flex_column av_one_half post-entry slide-entry-overview slide-loop-5 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2020<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><a href=\"https:\/\/blog.kempa-sports.com\/en\/yourchoice\/wingvsattack\/wing-vs-attack\/\"><strong>WING vs. ATTACK 2.0<\/strong><\/a> shoes reach the next level of development in 2020. Both models have received a complete optical and technological update to suit every type of player.<\/p>\n<p>The WING sole with HYPER GRIP gives excellent grip during impression and landing. In the ATTACK, thicker profile edges guarantee grip in every direction of movement. However, both shoes still have one thing in common: Soles by MICHELIN.<\/p>\n<\/div><\/section><section class='slide-entry av-kkw489-ab3bbb34ac0d8370b74dff230e0832a0 flex_column av_one_half post-entry slide-entry-overview slide-loop-6 slide-parity-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14376\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2020.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2020.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2020-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2020-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2020-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-d254daafc85a80aa21e0ca0baa004607 flex_column av_one_half post-entry slide-entry-overview slide-loop-7 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2018<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p>The duel begins. Kempa and Michelin continue to develop the <a href=\"https:\/\/blog.kempa-sports.com\/en\/yourchoice\/wingvsattack\/wing-vs-attack\/\"><strong>WING vs ATTACK<\/strong><\/a> models. The soles are precisely adapted to the requirments of the differnet types of players.<\/p>\n<p>In the next few years, color and technology updates as well as several special models will be launched on the market. The neon yellow CAUTION shoes will be the starting point. The alarm red Ebbe &#038; Flut collection will be released for the World Cup in Germany in 2019.<\/p>\n<\/div><\/section><section class='slide-entry av-1qad6q1-2791b8a8615ad11da5d3229b4fdda29f flex_column av_one_half post-entry slide-entry-overview slide-loop-8 slide-parity-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14373\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2018.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2018.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2018-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2018-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2018-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-5217a235dc99e173f74c70315b0731b7 flex_column av_one_half post-entry slide-entry-overview slide-loop-9 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2017<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p>Two years after the launch, ATTACK gets its opponent. The new <a href=\"https:\/\/blog.kempa-sports.com\/en\/yourchoice\/wingvsattack\/wing-vs-attack\/#wing\"><strong>WING<\/strong><\/a> will be the lightest handball shoe on the market, more filigree and for agile player types, with maximum grip for fast starts.<\/p>\n<p>Equipped with a HONEYCOMB PROFILE, the HOLE PROFILE, TORSION AID, a FLEX SECTOR and the PIVOT for optimal turning movements, the MICHELIN soles of both shoes \u2013 WING and ATTACK \u2013 set a new standard.<\/p>\n<\/div><\/section><section class='slide-entry av-2fh27vt-74cffef9472e3daac233e9618fd2e5e0 flex_column av_one_half post-entry slide-entry-overview slide-loop-10 slide-parity-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14370\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2017.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2017.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2017-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2017-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2017-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-3e27854f6f9244f0d02cd79c9aef34c5 flex_column av_one_half post-entry slide-entry-overview slide-loop-11 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2015<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p>The name of the new model is also the name of the new series and will characterize Kempa handball shoes for the next years: <a href=\"https:\/\/blog.kempa-sports.com\/en\/yourchoice\/wingvsattack\/wing-vs-attack\/#attack\"><strong>ATTACK<\/strong><\/a>. The MICHELIN sole impresses with 15% more grip performance and increased wear resistance.<\/p>\n<p>The technology is now being extended to the upper construction of the shoe. A higher heel clip gives the shoe more stability and ensures even more safety during the powerful and fast movements of athletes.<\/p>\n<\/div><\/section><section class='slide-entry av-3il8nvt-c52d07e682fba1ddb918b9e2c274a908 flex_column av_one_half post-entry slide-entry-overview slide-loop-12 slide-parity-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14367\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2015.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2015.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2015-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2015-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2015-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-c6aa278e2017a92641c260835b4a3937 flex_column av_one_half post-entry slide-entry-overview slide-loop-13 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2013<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p>Kempa and Michelin bring even more grip know-how from the race track to the handball field. An improved rubber compound doubles the durability of the new LIGHTtech and FORCEtech models.<\/p>\n<p>In addition, the soles are optimized especially for handball players. The newly developed honeycomb structure of the sole reduces dust absorption. For the players this means: extreme grip, optimal ground contact and maximum safety.<\/p>\n<\/div><\/section><section class='slide-entry av-496heax-d4574dadbdae31d9935ae017730c40f6 flex_column av_one_half post-entry slide-entry-overview slide-loop-14 slide-parity-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14364\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2013.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2013.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2013-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2013-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2013-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-2d7cad9002661a41556575d9a72a791c flex_column av_one_half post-entry slide-entry-overview slide-loop-15 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2011<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p>The starting signal of the successful story. After months of development and fine tuning, Kempa launches the <strong>LITEtech<\/strong> and <strong>FORCEtech<\/strong> models \u2013 the first handball shoes with MICHELIN soles.<\/p>\n<p>The rubber formulation of the shoe sole is based on the technology of the internationally successful racing tyres. The outstanding grip and exceptional wear resistance mark a new era in the production of handball shoes.<\/p>\n<\/div><\/section><section class='slide-entry av-5dj0mvd-8a8f6028ae0f185fab8781b326c99bd5 flex_column av_one_half post-entry slide-entry-overview slide-loop-16 slide-parity-even  post-entry-last  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14361\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2011.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2011.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2011-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2011-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2011-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div><\/section><\/div><\/div><\/div>\n<div  class='avia-content-slider-element-container av-ke1frd0y-ddd11f4adde1efbf1e50cdd572e4b8aa avia-content-slider-element-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active avia-content-slider-odd  avia-builder-el-7  el_after_av_content_slider  avia-builder-el-last  av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:15,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:30}\"><div class='avia-smallarrow-slider-heading  no-content-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-4' aria-describedby='av-svg-desc-4' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-4'>Previous<\/title>\n<desc id='av-svg-desc-4'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Next\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-5' aria-describedby='av-svg-desc-5' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-5'>Next<\/title>\n<desc id='av-svg-desc-5'>Next<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Next<\/span><\/a><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><section class='slide-entry av-lbf3mia5-03aceb0f58ea8d83536428e59c3cbf6a flex_column av_fullwidth post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2022<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21996 size-full\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2022\/12\/Kempa-x-Michelin_2022.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2022\/12\/Kempa-x-Michelin_2022.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2022\/12\/Kempa-x-Michelin_2022-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2022\/12\/Kempa-x-Michelin_2022-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2022\/12\/Kempa-x-Michelin_2022-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<div class=\"slide-entry-excerpt entry-content\">\n<div class=\"slide-entry-excerpt entry-content\">\n<p>UPLIFT YOUR POWER! \u2013 The duel between WING and ATTACK continues in 2022. This year, for the first time, the ATTACK will appear in a very light and bright design. However, the following still applies: WING for lightness and ATTACK for stability.<\/p>\n<p>What they still have in common are the Soles by MICHELIN.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-lbf3pixw-b9c9ca82dec7eb9bd0626a06a5d26e5f flex_column av_fullwidth post-entry slide-entry-overview slide-loop-2 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2021<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17830 size-full\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2021\/11\/Kempa-x-Michelin_2021.png\" alt=\"KEMPA HANDBALLSCHUHE WING LITE 2.0 \" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2021\/11\/Kempa-x-Michelin_2021.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2021\/11\/Kempa-x-Michelin_2021-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2021\/11\/Kempa-x-Michelin_2021-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2021\/11\/Kempa-x-Michelin_2021-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<div class=\"slide-entry-excerpt entry-content\">\n<div class=\"slide-entry-excerpt entry-content\">\n<p>WING vs ATTACK 2.0 \u2013 With a new shine and proven technology, the duel between WING vs ATTACK goes into the next round.<\/p>\n<p>The arcade style with its dynamic black and coloured accents gives the shoes a cool and modern look. What remains are the Soles by MICHELIN.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-b7f0775b62a5b48e564d892c0ba08648 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-3 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2020<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14376\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2020.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2020.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2020-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2020-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2020-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<div class=\"slide-entry-excerpt entry-content\">\n<p><a href=\"https:\/\/blog.kempa-sports.com\/en\/yourchoice\/wingvsattack\/wing-vs-attack\/\"><strong>WING vs. ATTACK 2.0<\/strong><\/a> shoes reach the next level of development in 2020. Both models have received a complete optical and technological update to suit every type of player.<\/p>\n<p>The WING sole with HYPER GRIP gives excellent grip during impression and landing. In the ATTACK, thicker profile edges guarantee grip in every direction of movement. However, both shoes still have one thing in common: Soles by MICHELIN.<\/p>\n<\/div>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-d254daafc85a80aa21e0ca0baa004607 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-4 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2018<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14373\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2018.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2018.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2018-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2018-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2018-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<div class=\"slide-entry-excerpt entry-content\">\n<p>The duel begins. Kempa and Michelin continue to develop the <a href=\"https:\/\/blog.kempa-sports.com\/en\/yourchoice\/wingvsattack\/wing-vs-attack\/\"><strong>WING vs ATTACK<\/strong><\/a> models. The soles are precisely adapted to the requirments of the differnet types of players.<\/p>\n<p>In the next few years, color and technology updates as well as several special models will be launched on the market. The neon yellow CAUTION shoes will be the starting point. The alarm red Ebbe &#038; Flut collection will be released for the World Cup in Germany in 2019.<\/p>\n<\/div>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-5217a235dc99e173f74c70315b0731b7 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-5 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2017<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14370\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2017.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2017.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2017-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2017-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2017-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<div class=\"slide-entry-excerpt entry-content\">\n<p>Two years after the launch, ATTACK gets its opponent. The new <a href=\"https:\/\/blog.kempa-sports.com\/en\/yourchoice\/wingvsattack\/wing-vs-attack\/#wing\"><strong>WING<\/strong><\/a> will be the lightest handball shoe on the market, more filigree and for agile player types, with maximum grip for fast starts.<\/p>\n<p>Equipped with a HONEYCOMB PROFILE, the HOLE PROFILE, TORSION AID, a FLEX SECTOR and the PIVOT for optimal turning movements, the MICHELIN soles of both shoes \u2013 WING and ATTACK \u2013 set a new standard.<\/p>\n<\/div>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-3e27854f6f9244f0d02cd79c9aef34c5 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-6 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2015<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14367\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2015.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2015.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2015-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2015-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2015-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<div class=\"slide-entry-excerpt entry-content\">\n<p>The name of the new model is also the name of the new series and will characterize Kempa handball shoes for the next years: <a href=\"https:\/\/blog.kempa-sports.com\/en\/yourchoice\/wingvsattack\/wing-vs-attack\/#attack\"><strong>ATTACK<\/strong><\/a>. The MICHELIN sole impresses with 15% more grip performance and increased wear resistance.<\/p>\n<p>The technology is now being extended to the upper construction of the shoe. A higher heel clip gives the shoe more stability and ensures even more safety during the powerful and fast movements of athletes.<\/p>\n<\/div>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-c6aa278e2017a92641c260835b4a3937 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-7 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2013<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14364\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2013.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2013.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2013-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2013-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2013-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<div class=\"slide-entry-excerpt entry-content\">\n<p>Kempa and Michelin bring even more grip know-how from the race track to the handball field. An improved rubber compound doubles the durability of the new LIGHTtech and FORCEtech models.<\/p>\n<p>In addition, the soles are optimized especially for handball players. The newly developed honeycomb structure of the sole reduces dust absorption. For the players this means: extreme grip, optimal ground contact and maximum safety.<\/p>\n<\/div>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-2d7cad9002661a41556575d9a72a791c flex_column av_fullwidth post-entry slide-entry-overview slide-loop-8 slide-parity-odd  post-entry-last  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >2011<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14361\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2011.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2011.png 900w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2011-300x167.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2011-768x427.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2020\/09\/Kempa-x-Michelin_2011-705x392.png 705w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<div class=\"slide-entry-excerpt entry-content\">\n<p>The starting signal of the successful story. After months of development and fine tuning, Kempa launches the <strong>LITEtech<\/strong> and <strong>FORCEtech<\/strong> models \u2013 the first handball shoes with MICHELIN soles.<\/p>\n<p>The rubber formulation of the shoe sole is based on the technology of the internationally successful racing tyres. The outstanding grip and exceptional wear resistance mark a new era in the production of handball shoes.<\/p>\n<\/div>\n<\/div><\/section><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14491'><div class='entry-content-wrapper clearfix'><section  class='av_textblock_section av-ke1faa5n-c636e3f6619f01e9f140d5b97ca6788d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Everywhere a great team<\/h4>\n<p>Kempa and Michelin also work together outside the field of shoe development. Michelin has been a firm and reliable partner of Kempa events for years. The popular Kempa Challenge, a training camp for children and young people under the supervision of professional handball players, as well as road shows for the presentation of the new shoe models to amateur clubs, were realized by both brands in close cooperation.<\/p>\n<p>The appearance of Uwe Gensheimer and Jannik Kohlbacher at the IAA in Frankfurt in 2017 will also remain unforgettable. At the Michelin stand, the national players presented the new Kempa handball shoes, answered questions and signed autographs for the fans.<\/p>\n<\/div><\/section><\/p>\n<section  class='av_textblock_section av-key2ptsv-544bf54d787870c06cf9f3c75df812cc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: center;\">More Kempa x Michelin:<\/h4>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-key2c4t5-02ccc50bb5c17db1196d6edf2e3029a3\">\n.avia-section.av-key2c4t5-02ccc50bb5c17db1196d6edf2e3029a3{\nbackground-color:#00519e;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-key2c4t5-02ccc50bb5c17db1196d6edf2e3029a3 main_color avia-section-small avia-no-border-styling  avia-builder-el-11  el_after_av_codeblock  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14y7q15-76868566c2b91d5c166206348e38504f\">\n.flex_column.av-14y7q15-76868566c2b91d5c166206348e38504f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14y7q15-76868566c2b91d5c166206348e38504f av_one_third  avia-builder-el-12  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sjmh61-f2a06f52ae6b7461c88fb81d41584344\">\n.flex_column.av-sjmh61-f2a06f52ae6b7461c88fb81d41584344{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-sjmh61-f2a06f52ae6b7461c88fb81d41584344 av_one_third  avia-builder-el-13  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-key3hzc5-2964ca840680ceb94d18a3638ada8546 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/soles.michelin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10464 aligncenter\" src=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2019\/04\/MICHELIN_SOLES_WHITE_CLEAR_WO_BASELINE_blog_rookie-300x58.png\" alt=\"Michelin Logo\" width=\"300\" height=\"58\" srcset=\"https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2019\/04\/MICHELIN_SOLES_WHITE_CLEAR_WO_BASELINE_blog_rookie-300x58.png 300w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2019\/04\/MICHELIN_SOLES_WHITE_CLEAR_WO_BASELINE_blog_rookie-768x150.png 768w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2019\/04\/MICHELIN_SOLES_WHITE_CLEAR_WO_BASELINE_blog_rookie-705x137.png 705w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2019\/04\/MICHELIN_SOLES_WHITE_CLEAR_WO_BASELINE_blog_rookie-450x88.png 450w, https:\/\/blog.kempa-sports.com\/wp-content\/uploads\/2019\/04\/MICHELIN_SOLES_WHITE_CLEAR_WO_BASELINE_blog_rookie.png 780w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/soles.michelin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">To the blog \u232a<\/a><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-key3mrq6-85c780b004e5c9741f37dfe39966a2ee\">\n#top .hr.hr-invisible.av-key3mrq6-85c780b004e5c9741f37dfe39966a2ee{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-key3mrq6-85c780b004e5c9741f37dfe39966a2ee hr-invisible  avia-builder-el-15  el_after_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21943,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14491","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kempa x Michelin &#8211; 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